About Brad King Communications

Former LINKS Magazine senior editor Brad King wears many hats in the golf industry as a writer, editor and media relations consultant. Since 2002, he has run Brad King Communications Inc., a public relations team that utilizes media expertise and publishing experience to generate positive client exposure.

A native of Durham, N.C., and a graduate of the University of North Carolina at Chapel Hill, Brad began his career as an Atlanta sportswriter including five years as a writer and columnist for the Marietta Daily Journal. He covered the 1996 Summer Games in Atlanta for Sports Illustrated, and later added a master’s degree in mass communications with a specialization in print journalism at the University of Georgia, where he concurrently wrote for and edited both Georgia Magazine and Bulldog Magazine.

In 1997, Brad became a golf writer and editor based on Hilton Head Island, S.C., where he served as managing editor and later senior editor of LINKS Magazine, and wrote comprehensive cover stories and opinion columns for the magazine covering professional tours, world-wide travel and the game’s most revered legends.

After founding Brad King Communications in 2002, for five years Brad penned the golf column for Hilton Head’s Island Packet newspaper and his work continues to be published regularly. Brad has edited and contributed to numerous book projects, and he teamed with renowned journalists James Dodson and Lee Pace to produce award-winning editorial coverage of the 2005 U.S. Open and the 2007 U.S. Women’s Open for the Southern Pines Pilot.

For more than a decade, Brad has served as an advisory board member for Georgia Magazine, the University of Georgia’s alumni magazine; and he is a longtime member of the Golf Writer’s Association of America (GWAA) and a member of the North Carolina Golf Panel. He has twice been recognized by the GWAA for editing and column writing, and by the South Carolina Press Association for newspaper column writing.

Creative Team

Brad King Communications incorporates the unique talents of a select few associates.

Martin Armes

Since 2007, Brad King Communications has partnered with Raleigh-based colleague Martin Armes on most golf-related clients and others.

Martin is well known in the media industry with a sterling reputation and a proven track record developing successful strategic marketing communications and programs from non-profits, destinations and regional associations to hotels, restaurants, golf courses and real estate communities.

In addition to nearly a decade in college athletics media relations at the Universities of North Carolina, Florida and Georgia (including a four-month stint as the assistant men’s golf coach at Georgia) Martin remains one of the nation’s most respected and queried tourism marketing and public relations professionals, and has remained an active member in the Society of American Travel Writers and Public Relations Society of America Travel and Tourism section.

Martin possesses a unique set of qualifications, beginning as a Phi Beta Kappa graduate of the University of North Carolina with a master’s degree in sports management from the University of Georgia. He received the Certified Destination Management Executive (CDME) designation the highest educational achievement in the destination marketing industry. He has worked on projects that have earned more than 100 visitor industry awards and 30 sports publicity awards.

Rob Tipton

During his 25-year career, Rob has worked in nearly every area of the golf industry from assistant pro to golf editor and now Creative Director for Boomkin Golf — a marketing / design agency he formed in 2004.

Rob’s three years as a marketing consultant afforded him the privilege of working on such accounts as The Golf Club at Indigo Run, Haig Point, Belfair, and renowned architect Steve Smyers. In 1997, Rob went to work for U.S. Kids Golf when the company first opened their doors, providing his creative talents to building the brand and image of the trail-blazing industry leader in kids golf. As Creative Director for the Atlanta-based company, Tipton was responsible for the creation of all advertising and sales collateral including writing and directing U.S. Kids Golf’s television commercials which air nationally on The Golf Channel and ESPN.

Rob played golf for the University of Alabama while earning his degree in Computer Based Management Systems. He also served as assistant coach before working as an assistant pro at both private and daily-fee facilities.

Sherri Dewig

Sherri Dewig has been in the Graphic Design business for more than a decade, both in the advertising agency setting and on her own as a freelance designer. She has worked with Brad King Communications since the company opened in 2002.

Besides a love for design, Sherri is also a fine artist. She creates unique watercolor maps and freehand illustrations. She utilizes a variety of mediums such as pencil, pen and ink and acrylic paint.

Sherri has a Bachelor of Fine Arts Degree in Graphic Design from Ball State University.

Lynn Nesmith

Lynn Nesmith is the former architecture editor for Southern Living magazine and continues to contribute frequently to Coastal Living, Southern Accents, House Beautiful and Traditional Home.

In 2002, she established her own public relations firm. One of Nesmith’s first clients was the award-winning town of Seaside, Fla., where she was hired to direct public relations for a yearlong celebration of the 20th anniversary of the town’s founding.

In January 2002, The St. Joe Company commissioned Lynn to handle professional public relations for WaterColor, an emerging 499-acre planned community along the Gulf of Mexico. Her clients have been featured in numerous leading magazines including Food & Wine and Southern Living.

Lynn has an undergraduate degree in journalism from the University of North Carolina.